Altavia Lab

If you do not innovate,
someone else will.

iconset-03The Lab is Altavia ACT*’s R&D department, dedicated to experimenting, analysing and discovering what is key in retail.

The department’s mission is threefold:


Following the latest trends, being inspired by best practices, stimulating curiosity to better anticipate change and transformation.


Boldly aiming to set new standards, elaborate long-, short- and medium-term strategies, generating innovative ideas.


Connecting the consumer with the retailer, developing partnerships with local start-ups, experimenting, creating and redefining the customer experience.

Heavily data-driven, numbers-based and business-centric, the Lab provides custom strategies tailored to both medium and large enterprises. It’s a department that embodies the pinnacle of 15 years of communications expertise in the digital era.