Tom&Co World Animal Day

Get consumers to the stores using a client-centric communication campaign with a personalized touch to celebrate World Animal Day.

Client
Tom & Co
Services
  • Strategy & Innovation
  • Brand Activation & Campaigns
  • Content & Social media
  • Digital Production
  • Print Management
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Meet the pet parents

Reduced household sizes result in the increased prominence of pets, leading to a current generation of so-called pet parents who consider pets as part of the family. Childless couples spend even up to the double on pets than typical households.

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From digital to personal

What better way to celebrate the human-pet relationship than to say thank you to our trusted companions? That’s why we developed a digital-first campaign based on this promise, offering consumers the possibility to personalise a placemat for their pets on a dedicated platform and pick it up in the store.

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Increased visitor numbers

With over 14 000 placemats ordered in just two weeks and consumers visiting the more than 140 Tom&Co stores all over the country, the average number of visitors during this period was raised substantially.