Recycling Campaign: Don't miss the call

With the 'Don't miss the call' campaign, Proximus encourages Belgians to answer the planet's call and to bring their old smartphones back to stores

Client
Proximus
Services
  • Brand Activation & Campaigns
Objectives
  • Consideration
  • Brand Awareness
  • Innovation
Key numbers
  • 100K expected phones in 2020
  • 200 equipped POS