Recycling Campaign: Don't miss the call
With the 'Don't miss the call' campaign, Proximus encourages Belgians to answer the planet's call and to bring their old smartphones back to stores
- Client
- Proximus
- Services
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- Brand Activation & Campaigns
- Objectives
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- Consideration
- Brand Awareness
- Innovation
- Key numbers
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- 100K expected phones in 2020
- 200 equipped POS
