Proximus Shopmag

By digitalizing the Proximus Shopmag we were able to reduce the cost of print production, while reinforcing the sales team with a useful tool.

Client
Proximus
Services
  • Strategy & Innovation
  • Digital Production
  • Print Management

From paper to digital

For over a decade we’ve been in charge of the Proximus Shopmag, a tool for the sales teams to guide customers in their purchase. But the paper magazine proved to be expensive in production costs and wasn’t easy to update, so the need for a seamless digital version quickly became apparent.

Landscape1

Tailored customer experience

Our solution was to develop the new online shopmag tool for sales people, which is also accessible to customers. Offers can now be updated live on a daily basis while allowing smart ways to filter services & products for the best solution. We’re already working on next steps to reduce all paper and use the platform to show specific information on other in-store screens, for a tailored customer experience.

Landscape2

Costs down, savings up

The savings of this digital transition resulted in a total cost reduction of € 250.000 on production costs. Plus another €150.000/year for every new year. And let’s not forget the optimized consumer experience as well as an improved ecological footprint for Proximus.