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WeArePark post-COVID campaign

Fost Plus joining forces with the community to reduce litter in Parks.

Client
Fost Plus
Services
  • Strategy & Innovation
  • Content & Social media
  • Digital Production
Objectives
  • Engagement
  • Education
Let’s work together!

CONTEXT

During summer, amid the covid pandemic, the parks in Brussels saw more visitors and more trash left behind. FOST PLUS, LEEFMILIEU BRUSSEL en NET BRUSSEL asked us to create a campaign to counteract this in the summer ahead?

Mockup website and Instagram

CHALLENGE

Reduce the volume of litter in Brussels parks in a post-covid context.

decoration of the trash bins, direction panels, paper bags distributor, animations during the Week-end

SOLUTION

We created a campaign (off and online) to encourage parks visitors to properly manage their waste.

3 levels of media action :

  • communication (OOH around the parks, posters in the proximity shops, papers on paper shopping bags, website (landingpage), some to focus the youngsters.
  • Context : decoration of the trash bins, direction panels, paper bags distributor, animations during the WE, posters in the parks open-air cafés.
  • Community : trash collection during the WE in the parks with influencers.
    posters in the parks open-air cafés