During summer, amid the covid pandemic, the parks in Brussels saw more visitors and more trash left behind. FOST PLUS, LEEFMILIEU BRUSSEL en NET BRUSSEL asked us to create a campaign to counteract this in the summer ahead?
Reduce the volume of litter in Brussels parks in a post-covid context.
We created a campaign (off and online) to encourage parks visitors to properly manage their waste.
3 levels of media action :
- communication (OOH around the parks, posters in the proximity shops, papers on paper shopping bags, website (landingpage), some to focus the youngsters.
- Context : decoration of the trash bins, direction panels, paper bags distributor, animations during the WE, posters in the parks open-air cafés.
- Community : trash collection during the WE in the parks with influencers.