During a three-day expo at Château Beaulieu, altavia.act presented nine ideas that shape tomorrow's packaging. Many people visited the expo in real life, and we’re very grateful. For those who missed it or want to check out the ideas again, we made an aftermovie that takes you around the expo in just over a minute. Enjoy and get inspired.
Did any of them catch your attention, or do you want to talk? contact us
Not in the mood to view a video? Scroll down and discover our nine packaging and their displays underneath.
Only For Real Sauce Lovers. A great idea from every angle.
Every once in a while, an idea makes you slap your forehead and say: "Wow, that’s brilliant". The sauce bottle with a double pouring system is no exception. It will delight sauce lovers who hate to waste a single drop. Simple and effective.
2. PARTY BAKERY PACKAGING
Baked to perfection.
Unfold the packaging and it becomes a beautiful, practical and colourful display stand. But this party is only getting started: the packaging also includes a cutting disc to slice the cake, a playlist and a design signed by the artist. Awesomeness.
Easy Tea Time. Too hot to handle.
Good riddance to tea bags that burn your fingers when you remove them from the cup. Simplicitea will help you enjoy your favourite brew safely. It also tells you the ideal temperature, has thermal ink that alerts you when your tea is ready and covers your cup to preserve the heat. Cheers!
A first for felines.
Once opened, wet cat food packaging no longer closes. And cats being cats, they rarely eat the whole can in one sitting. Izzy cat food packaging can be opened and closed at will. That’s not all, furry friends: you get lots of goodies and an Izzy app with plenty of info about our feline companions.
5. PIMP MY BULB
Another bright idea.
There is nothing more depressing than a bare light bulb hanging at the end of a wire, waiting for someone to hang that lamp they ordered. The solution? Pimp My Bulb, a 2-in-1 packaging concept that protects your bulb and unfolds into a temporary lampshade to provide discreet but effective light.
6. FOLLOW YOU NOSE
The nose knows.
Wouldn’t it be cool if you could discover the aromas of a bottle of wine before you buy it? Well, it’s now possible with Follow Your Nose! An innovative way to scratch, sniff and enjoy. With the QR code, you can even access all the information about the selected wine. So, do you have a nose for good wine?
7. IF IT FITS, BUY IT
Try before you buy.
If It Fits, Buy It prints photos of decorative objects in their true size on blank cardboard boxes. If you like the lamp, vase or stool printed on the box, you can immediately see how it looks at home. And you can even order it directly online via a QR code.
8. THE TEAR OFF CORNER
Chip, chip hooray!
What’s more frustrating than not being able to reach the last crisps at the bottom of the bag? Nothing! With The Tear Off Corner, you can capture the last crumbs. Simply tear off the corner of the pack and enjoy the last delicious crumbs hidden inside.
9. THE MIAM CONNECTED FOOD BAG
It’s in the bag!
Meet your new best shopping friend: this smart bag knows everything about the food you buy: origin, type of cultivation or breeding, composition, carbon footprint, recycling, advice on use, recipes, etc. It is also linked to the "Never Too Late" app, which alerts you when the expiry date is about to pass.